Client: Ethlon Media
Industry: Outdoor Advertising & Marketing
Services Provided: Custom Web Panel, Android Application, Vehicle Tracking, Campaign Management
Tech Stack: Android (KitKat+), Web Admin Panel, Real-time GPS Integration

Challenge

Ethlon Media needed a digital solution to streamline and scale their outdoor marketing operations. Their goal was to manage a fleet of moving advertisement vehicles (like rickshaws and premium cars), track campaign performance in real time, and provide transparent reporting to clients.

They faced three core challenges:

• Manual coordination between contractors (Thekedars), drivers, and vehicles.
• No centralized system for assigning jobs or tracking coverage.
• Limited transparency for clients in campaign performance.

Our Solution

3techno developed a custom web panel and Android application that empowered Ethlon Media to fully digitize their operations — from campaign planning to live vehicle tracking and automated reporting.

Key Features Delivered:

Admin Web Panel

• Manage vehicle types with pricing slabs based on kilometers.
• Create and assign jobs to contractors.
• Track and schedule campaigns with date, time, and location-specific data.
• Generate client-specific reports in PDF format.

Android Applications

Thekedar App (for Contractors):

• Real-time job notifications
• Vehicle assignment with photo capture
• Job tracking with total/current earnings
• Vehicle image upload to the web panel

Driver App:

• Personalized job overview
• Kilometer tracking via GPS
• Automatic distance calculation and reporting

Key Functional Highlights

• Smart Kilometer Slabs: Tiered pricing logic to calculate rates dynamically.
• Live Tracking: Admins and contractors can track jobs and vehicles in real-time.
• Campaign Scheduling: Redeem time slots assigned to specific contractors.
• Multi-role System: Admin, Contractor (Thekedar), and Driver with distinct logins and features.
• Offline Tolerance: App continues to track in background, ensuring distance logs even in low connectivity zones.

Results

• 50% increase in operational efficiency within 3 months.
• Real-time visibility for clients boosted trust and retention.
• 100% reduction in manual job assignment errors.

What We Delivered

• End-to-end project execution: UX, development, deployment, and support
• Scalable Android apps for low-spec phones (1GB RAM, KitKat compatible)
• Robust backend for admin control and reporting

Takeaway

This project showcases 3techno’s ability to build domain-specific solutions that blend mobile and web seamlessly — perfect for businesses managing distributed field operations and seeking scalable digital transformation.