Position yourself for success in 2024 with insights from 3techno’s Marketing Strategy Survey. Our experts have identified the most crucial marketing trends to keep you ahead of the curve. Stay in the know and stay ahead with 3techno!

To stay ahead in the fast-paced marketing world, 3techno surveyed over 1,000 global marketing professionals and consulted industry experts for cutting-edge strategies.

Influencer Marketing Trends

Influencer Marketing trend gained significant traction in 2023, and the momentum is set to continue for 2024. A whopping 89% of marketers currently involved in influencer marketing plan to either maintain or increase their investment next year. Additionally, 25% of marketers are considering investing in it for the first time. Collaborating with influencers and industry thought leaders enables marketers to extend brand reach and gain followers from the influencer’s own audience. Plus, you don’t need a celebrity with millions of followers — over 60% of marketers in this space prefer working with micro-influencers.

Video marketers will keep content short

Short videos are ruling the marketing world, and this trend is set to continue in 2024. An impressive 90% of marketers plan to invest more in short videos, and 1 in 5 will be trying them for the first time.

Short videos get straight to the point, making them effective for both B2C and B2B marketing. They’re quick to create and cater to the fast-paced attention spans of online audiences.

This is why platforms like TikTok, Reels, and Snapchat (in previous years) have gained so much popularity in marketing.

Social Media as Your New Customer Service Hub

Using social media for customer service is a growing trend. Over 40% of marketers now use direct messages for support, and 20% plan to start in 2024. This shift is happening alongside the expansion of e-commerce features on platforms like Instagram and Facebook, making customer service on these platforms increasingly important.

More Companies Use SEO to Capture Search Traffic

Companies are increasingly recognizing the power of SEO in capturing search traffic. By optimizing their online presence, businesses can improve their visibility and attract a wider audience. In 2024, expect more companies to prioritize SEO as a key strategy for online success.

Mobile optimization is becoming even more crucial.

In 2024, mobile optimization will be even more vital. People are spending a significant amount of time on their mobile devices, and over half of the yearly website traffic comes from them. This means it’s crucial to make sure that websites and marketing strategies work seamlessly on mobiles. For example, more than half of email-focused marketers are now making sure their emails are mobile-friendly. This shows how important it is to adapt to the way people use technology.

TikTok will continue to gain brand interest

In 2024, TikTok is set to see even more growth. A whopping 60% of marketers using the platform are looking to increase their investment, marking the highest among all social media apps.

Since its viral rise three years ago, brands have been eager to harness the potential of TikTok. Now, with a user base exceeding 1.5 billion worldwide, TikTok caters to a diverse audience, making it a prime platform for marketers.

Use Marketing Trends to Grow Better

You’re on the right track for now. As long as you stay tuned to marketing trends and stay adaptable, your business will stay competitive.
If you’re finding it a bit overwhelming to keep up with all these insights, don’t fret. The 3techno Blog will be sharing Top Digital Marketing Strategy research, based on input from numerous marketing experts, in the upcoming months. We’ll also keep this post updated with any new trends that arise.